Tuesday, April 3, 2012

Absence makes the heart grow fonder



Is anybody as happy as I am that after a long hiatus Mad Men is back on the air? Finally, the handsome, irresistible Don Draper seems to be happy. Times and social mores are rapidly changing for the Sterling Cooper Draper Pryce gang.  And if you ever miss part of the show as I did last Sunday night you can go onto their website http://www.amctv.com and get more information than you’ve bargained for; such as finding out that Betty’s obsessive-compulsive eating disorder included snacking on Bugles. Does that bring back memories? The show is known for its’ historical authenticity, visual style, and great story-telling, but it wasn’t until I went online to find show 503 did I find out what a detail-oriented website they have!  It features exclusive sneak peek and behind the scenes videos, episodic and behind-the-scenes photo galleries, episode and character guides, a blog, and a community forum. It contains all the promotional and marketing aids I discuss in my Blogging class.  While the television advertising niche is a far-cry from my students’ goals, the website serves as an example that one can study and emulate. And since some students have their eyes glued to their computer screens or cell phones as they text—while I lecture; later when I’m asked questions on material I’ve already covered—I can refer to the website and my life just got easier, thanks to the Mad Men example.  See for yourself.  

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